Onscreen time, sorted.
One Thursday morning.

A weekly note for UK mums on what your child does with the iPad, and how the daily argument quietly ends.

  • The exact words that end the 6pm argument. One sentence to try each week — the kind a parenting coach charges by the hour for.
  • Two lines from a UK primary educator. Real expert guidance in every issue, in plain English — no homework, no jargon.
  • A five-minute idea she'll actually do. One age-matched thing for instead of the iPad. No prep, no apps, no nagging.

Always free. One email a week. Unsubscribe any time.

You're in.

In the next few minutes you'll get a short hello from me. Reply to it if you'd like. It really does come to my inbox.

— Viviane

The weekly

What's in every issue.

1
The screen time argument, retired.One sentence to try this week. A specific phrase that ends the negotiation before it starts.
2
From the group chat.One real question from a parent, answered in three lines.
3
What they could do instead.One age bracketed activity for the week. Useful whether or not you use any app.
4
A line worth keeping.Two sentences from a UK primary educator or child psychologist.
5
A note from Viviane.Single line. Personal. Signed.
Viviane SintraFounder of Appy

I have two children and the iPad isn't going anywhere. The hard part for me was never the screen time itself. It was the ten small renegotiations a day that came with it.

The Appy weekly is the email I wished landed in my own inbox on a Thursday morning. One usable idea for the screen time conversation, written in plain English by someone also in it. No course to buy. No outcome promised. Five minutes.

— Viviane Sintra, Founder of Appy

The Carrot Corporation Ltd · United Kingdom

96%
of parents agree
100%
of mums responded positively
Built in the UK
for UK families

*Based on a survey of 50 parents with children aged 6 to 10.

In their words

Parent voices on screen time.

What motivates me most is how it turns screen time into a positive motivator. Kids earn gametime by learning, which means less conflict and more growth.
I like the fact that my children will have to learn to earn. To me it's a win win for everybody.
What interests me most is the learn to earn idea. It directly links educational effort to highly desirable rewards. A strong, internal incentive for the child to learn without relying on constant parental intervention.
It is better for kids and still fun.

From parent responses to early Appy concept testing, 2025.

One Thursday email. Five minutes. That's the deal.

If that sounds like the version of inbox you'd actually open, subscribe. Viviane reads every reply. It really does come to her inbox.

One email a week. Unsubscribe any time.

You're in.

In the next few minutes you'll get a short hello from me. Reply to it if you'd like. It really does come to my inbox.

— Viviane